Eamonn Boylan, HCA Corporate Director, New Ventures & Partnerships, launched Innovation Chain North West on Friday, 18 September with the message that within the housing sector, "we innovate or die. If you are visiting our site as a customer, you can use the interactive map by clicking on the area you live in or by clicking either the Merseyside or Cheshire tabs at the top Because our tenants and residents have a strong voice in shaping our business and services and have worked with us to establish a set of neighbourhood investor promises Tenants and residents have a strong voice in shaping our business and have played an active role in shaping the way we do business