The Smiling Grape Company is an independent family owned wine merchant based in St Neots, Cambridgeshire. We offer a very special wine retail experience where not only can you buy wines from all over the world (which you can't find in supermarkets) but our wine shop has a fresh and original way to shop for wine, making it easy to find the perfect tipple for any occasion."Wine should be a celebration of life" and we have created a novel way so that everyone who enters The Smiling Grape Company can simply follow our carefully planned system and have the perfect wine for any occasion or mood. When shopping with us you can choose wine by country, grape or price. But you can also choose wine by flavour, by the food you wish it to accompany or even select a wine to match with a movie, book or music. It's that simple!