Motivation & Co. is an international award winning company specialising in physical and mental stimulation Classes are delivered to over 25,000 residents each month throughout the UK, making Motivation & Co. the market leaders within the care sector Initially Elaine operated the business on a part time basis, prior to the development of the Motivation & Co. franchise system The original idea for Motivation & Co. was developed by Elaine Everett, founder and principal of the business