Blue Eyed Boys is an online shop, created with boys in mind. As a mum of 3 boys, I found it very frustrating to see a huge range of clothes and shoes in the shops for girls and such a small choice for boys. Also, what was available, was all a bit boring. Browns, Blacks, Blues, Greys. Boys like colour too!!! I have tried to find items which are a little bit different to what we see in the shops although it is still proving quite difficult. The main age range I'm catering for is 5-12 years however some items may be suitable for 2-6 years.