DIGITAL VIDEO CONTENT SPECIALISTS
The App market is a competitive and over-saturated place, so when an app does manage to break through into the popular public domain, it is expected that it won't stay on top for long. Replicants of popular apps are sweeping the internet and you only have to look at the ever more Facebook-like Myspace to realise imitation is not the sincerest form of flattery; it can often be the best way to make a profit. Brand loyalty in the digital age is a rarity and if users realise they can get a better deal elsewhere, they'll often jump ship. The latest case of this social media mutiny; Instagram's new Vine-like video feature.