We are parents who can remember the mixed feelings of panic, delight, exhilaration, fear and confusion that start when you discover you're pregnant for the first time.The realisation that you are going to have 24-hour a day responsibility for a totally dependent little life can be incredibly daunting. After all, babies don't come with a manual.What we found frustrating was the lack of easily accessible advice on most websites. Then, there was the nagging feeling you were buying things you didn't need. So when, some years later, the opportunity came along to start this site, we wanted to do several things.We do our best to only sell you things you do, actually need. And when things are a bit of an indulgence, we tell you so.Also, if products are offered that should only be used when your child reaches a certain age, cot bumpers for instance, we tell you so.Nobody sells baby products with the intention of damaging babies. But there are certain products that have question marks about them. Bisphenol-A (BPA) in feeding bottles made of polycarbonate has been the subject of several studies. These have indicated that under certain circumstances BPA can cause hormonal problems. We decided that we would not sell any bottles containing BPA.Likewise, we decided against stocking baby walkers as, although millions of children use them safely, they are one of the largest causes of accidents to babies in the home.Finally, wherever possible, we will offer an organic alternative.We filter down the choices for you to three or four products that we feel are really good. And we pick the one we think is the best all-round buy that we know you will be completely satisfied with.Happy parenting - it really is the greatest of fun.