Kath Dawson is a former Digital Agency owner and an experienced Digital Marketing Strategy Consultant. Kath and friends create Digital Marketing Strategies and assist with tactical implementation. Working with Agencies and Businesses of all sizes to create bespoke solutions. Kath can work short term on ad hoc projects or long term as a part-time Digital Marketing Director. Skills include technical search engine optimisation (SEO), content marketing, audience personas and customer journey mapping, social media strategies, content promotion and influencer engagement, conversion optimsation and training for in-house teams. Digital analytics and data driven insights ensure strategies have integrated measures of success which facilitate continuous improvement. Kath works with strategy and branding agencies as well as web design and build agencies to bridge a specific gap in digital marketing expertise. This allows those agencies to grow and secure clients who require digital marketing as part of their mix. Kath also works with businesses to add value to inhouse teams by introducing processes, tools and training. She creates strategies that reflect business objectives and provide measures of success along with tactical implementation plans. Working primarily in Bristol, London and along the M4 and M5 corridors.