Lovely's Vintage Emporium is an award-winning (we won Best Online Vintage Fashion Shop at The National Vintage Awards) vintage fashion retail website and the first on-trend, fashion-current, online vintage boutique to offer beautiful and unusual one-offs in first-class condition that are still relevant to the way we live now (and that look fabulous when mixed with high street favourites). It is for the 'Grazia' generation and as the owner 'Lovely' is a a fashion and beauty journalist and goes to London Fashion Week every season, attends fashion press events every week and styles photo shoots regularly she is well placed to ensure that the vintage on is current and always of the moment. She says: 'Dressing up your high street finds from TopShop or Whistles with a vintage piece too is the fastest way to create a current but unique look - try it.'