With approximately 70% of our product being displayed within the retail environment it is crucial that Smurfit Kappa remains at the forefront of retail ready packaging in terms of print and innovative pack designs Such is the importance of these facilities for our customers; we will throughout 2009 be creating similar retail environments at a number of our key integrated packaging plants Smurfit Kappa UK is dedicated to delivering innovative, cost effective solutions to meet the changing needs of our customers