The concept of Intelligent Land Investments (ILandI) is a simple one. ILandI and planning consultants engaged by them identify land which has not yet been allocated by the relevant local authority for housing. ILandI secures the identified land and works towards achieving planning permission for residential development. If planning permission is obtained there will be a significant increase in value. ILandI believes that private investors will respond to an opportunity to earn a proportion of the returns from land investment which are often the remit solely of large developers and pension funds. Over the years, land, as an investment opportunity, has outperformed many other traditional investments that may be within a private investor's portfolio.