Based in West London, I am a freelance graphic designer withexperience working both in-house in London design agenciesand also directly with a wide range of clients. I work acrossa range of media, examples of which are: Design for print,brochures, DM and press advertising. On-screen design such aswebsites, e-fl yers and e-newsletters. Branding and logo design.My work reflects the fact that I place great importance to theidea behind the work. Graphic design is about communicatingthat idea or message to the viewer. It's not about just producingpretty pictures, work that blindly follows fashion for the sake of it,or anything self indulgent. The work is targeted at a specifi caudience and has to communicate with that audience. It is thisvisual communication and ideas behind the design that meansthe work is of value to the client.