In 2010 Dawn Ward had a spare bedroom and an idea. Family members around her were getting married, and she noticed all too often their less-than-satisfactory experiences: pushy sales staff, over the top prices, lack of personal service. A lifetime lover of dresses , Dawn had always wanted to own a dress shop. But life happened. Two sons and many years later, Dawn retired early from her career in hospitality - now was the time to start her dream job. With satin and tulle in mind, she cleared out her spare bedroom and created an in-home bridal shop. Starting with ex-sample gowns she soon found that brides wanted made to order gowns. Dawn prided herself in her patented one-to-one attention and the comfortable and inviting atmosphere her home could provide. Dresses, tiaras,and brides, oh my. After much success, many happy customers and a chance meeting with a like-minded lady at a bridal fair, ideas combined and Perfect Day was born