Freelance copywriting, editing and marketing I'm Kate Naylor. I've worked in direct marketing for 19 years across all sorts of industries from financial services to new media to the charity sector. I specialise in hard-working, effective direct marketing-led copywriting and editing.You only have seconds to catch someone's attention. Whatever its purpose, direct response-focused copywriting distils your selling message down to its essence so that readers 'get it' straight away. It informs without being dull and entertains without being flippant. And it weaves an elegantly logical, benefit-led story that leaves your target market in no doubt about how to buy your product or service. I offer web copywriting, website editing, website content creation, newsletters, press releases, direct marketing projects, case studies, testimonials and feature writing. Just call or email me to discuss the shape and size of your project. I work from my home studio. My fee is £200 a day. You can pay by cheque, bank transfer or PayPal. No VAT. I handle my own tax. No contract necessary.