EcoRoute is an SME based in Cambridge Funded by NHS East of England, EEDA, ERDF and the Technology Strategy Board, the award enabled EcoRoute to design technology to help motivate children to exercise In 2009 EcoRoute won an award of £100,000 under the Small Business Research Initiative, for "Keeping Children Active" We do this by motivating physical activity in everyday life, especially cycling, walking and children's outdoor play and games Our aims are to cut carbon emissions and promote health