SHOFT is a new product that will ensure you sit in the healthiest and safest position in your vehicle. SHOFT fits in seconds and keeps slack out of the lapbelt which in turn stops slouching and eliminates lower back pain. SHOFT will be launched in the UK 2014. It is a British invention and made in the UK. UK, EU and USA patents pending. See videos and more info at our FB page SHOFT/nomorebackache