Bulk SMS Marketing and Information Services Effective Communication with Customers and Staff Bulk SMS is a highly effective tool for communicating with your customers and staff. Additionally marketing, promotional and information services are made easy using bulk SMS for transmission.X-on Bulk SMS can target large numbers of recipients either individually or according to flexible groupings, allowing targeting according to message content. Email to SMS, SMS to Email, SMS to Voice, SMS Vouchers, Text Order, Appointment Reminders, Check and Reserve and IM/SMS integration all testify to the versatility of as a communication device. Premium provides the opportunity for companies and information providers to generate revenue as part of an campaign. For example, competitions where entrants are encouraged to send in a premium rate message can be used to create interest in a product or brand while generating revenue.