A number of separate organisations were therefore brought together to form The British Leafy Salads Association, to capitalise on expertise and resources and increase strength and effectiveness of all efforts for the general benefit of the industry The British Leafy Salads Association is made up of salad growers and packers and has the primary aim of increasing UK consumption of leafy salads We formed originally to further the marketing and public awareness of British Iceberg Lettuce and the organisation was known as The British Iceberg Growers Association We ensure that members are kept informed of market trends and can advise members on a number of issues from legal and technical through to current industry advances and best practice