I am Paul Parkinson and I own several successful businesses including this one which is one of the top rated SEO companies in the UK, so as a business owner, I have felt your pain. Life is too short to spend your evenings and weekends trying to find new ways to attract more customers and try to fathom the inner workings of Google and the other major search engines. You don't want to take any type of advice from a person who does not know what he (or she) is talking about, especially business critical advice. You are looking for an SEO and search engine marketing professional who knows success first hand, and knows how to help you achieve your business goals.