We're a team of Independent Financial Advisers (IFA's) and mortgage brokers providing professional advice on pensions, investments, mortgages, home and life insurance, with our core values of simplicity, trust and quality permeating through all aspects of running our business. We recognised how our lives are constantly changing over time, as a continuous evolution. As we evolve, our needs and requirements are changed by our experiences and feelings. So we wanted to develop our logo with this in mind - acknowledging this spiral of growth is at the heart of everything we do. How could we convey this concept in our company logo? We drew upon the Fibonacci sequence, who's numbers are the building blocks of life, from flowers and plants to animals, and us humans. We simplified this theory and series of numbers (like we aim to do when advising on complex issues) to come up with the growing squares, representative of building blocks, and us giving you help to build the next stage in your life.