Direct Fires and Fireplaces Ltd. 13 - 15 North Road, St Helens WA10 2TW, tel:01744 735 951. We are a specialist fireplace retailer with a fireplace interior showroom in St Helens, Merseyside. Our showroom is open 7 days a week. We sell a wide selection of Contemporary Gas Fires, Contemporary Electric Fires, Multi Fuel Stoves, Woodburning Stoves, Gas stoves, Mantlepieces and Fireplace Accessories.