Social Media Strategy
Strategy is about managing a cyclical process. Research - An extensive 30-day listening exercise is undertaken. We follow your customers, competitors and the general public throughout. Planning - Like all strategic business activities planning is essential. Outline - As we've outlined the why, this stage determines who we will engage with and where to build relationships with them. Focus - Based on the aforementioned stages, we outline what the brand will do online and why. Converse, engage and monitor - the strategy will then outline concepts for campaigns and marketing content. Objectives will work in sync with the business' own aims over the next year. Developing the competency - For clients who would like training as a part of their package - we provide bespoke training sessions for our clients' marketing teams. Support - Our package can include follow up support delivered by our Social Media Director, Michael Thomas. As much or as little support can be provided as deemed necessary.