WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing.

WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing. It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new styles, and emerging cultural trends. Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules.