By verifying customers in less than one second, URU offers a robust solution for age and of UK citizens, ensuring clients are able to maximise customer transaction rates whilst demonstrating full compliance with regulatory legislation We make decisions as a company, and as individuals, based on our core values of Innovation, Quality and Excellence A unique data matching engine, ensures that the customer details you have been given, including data held in documents such as a passport or a utility bill, are matched against a vast range of independent, external data sources, we can confirm to a high degree of accuracy if the given information is correct or not This enables our clients to make informed business decisions based on a thorough knowledge of consumer identity and behaviour, leading to more effective communication and interaction with the customer