Weekday is a fashion and denim brand influenced by youth culture and street style. Founded in 2002, Weekday currently ships to 19 markets and has stores in 12 countries, offering a unique retail experience and a curated mix of women's and men's assortment as well as a small selection of selected brands.

WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing.

WEEKDAY is a street fashion & lifestyle brand pushing the boundaries of everyday dressing. It’s a collective, a platform for expression – cultivating the creative gen in the search of hypeworthy inspiration, new styles, and emerging cultural trends. Launched in Stockholm 2002, jeans are our first love as well as our effortlessly current and free-spirited mindset. Through the journey, we’ve continued to collaborate with both established and up-and-coming creatives exploring progressive and innovative ideas within fashion, music and art. Welcome to the creative collective, a space to explore curated in-season trends, limited-edition collections, collabs, second hand and re-made capsules.