Kera Pets has emerged as result of rather unsuccessfully trying to find good quality, stylish dog collars and leads for our own two dogs (Enzo and Kimber), that were both practical and reasonably priced. We found that while there are lots of luxury dog collars and leads out there, they were often a bit too plain and boring or a little too over the top, as well as being generally quite impractical and most often very expensive. The Kera brand is developing as a modern alternative to the more traditional or flamboyant luxury dog apparel markets, offering fresh contemporary designs that look great and are both affordable and practical for the modern dog.