IMP wins prize for best cross-platform multimedia concept
IMP Media has joined forces with three other TV and digital media companies to scoop a coveted prize for best cross-platform multimedia concept at Docfest, the UK's premier event for the film and television documentary industry. IMP director Tony Cuthbertson teamed up with Jim Sayer of Maverick TV, Andy Bell of Mint Digital and Simon Whalley of Framestore when they took part in Crossover, an international programme designed to get different creative minds working together to explore new ideas for cross-platform media.They took their creation - Lunchtime Loveboat - to Docfest, where it won the DigiDocs 360 Cross-Platform pitch competition, decided by a panel of leading figures from the TV and multimedia industries.Buoyed up by the competition cash prize, the team are now plotting a course to develop the Loveboat from concept to reality.Tony Cuthbertson:The entire Crossover process has been a fantastic creative journey. It was great to work alongside innovative thinkers from a wide range of industries. Crossover is a shining example of how truly cross-functional (and cross-industry) teams can work collaboratively to create genuinely compelling cross-platform ideas. The next challenge is to turn the idea into a commercial reality - a challenge we believe Loveboat is a perfect vessel for.More on Loveboat in the coming weeks as we continue to refine the concept. All aboard!