In these ever changing times, a "job for life" is a long-forgotten memory for most of us, and with other people's happiness and peace of mind dependent on us. When that vacancy becomes available, you don't want to lose out on the opportunity - personal wealth and income maximization are obviously very important to you. Representation of self and application of self are the keys to maximizing your opportunities, your earning abilities. The hiring managers of large and small organisations, both here in the UK and overseas, have an unlimited supply of talented individuals to choose from in today's demanding economic climate, it's never been more important to make sure that your CV touches the hiring manager emotionally when getting that all important foot in the door. Always look at filling a Job Vacancy as both an 'information gathering process' and a 'sales presentation'. You're selling a product (YOU). After all, there are approximately 64 candidates fighting for each position, i