Ecommerce Growth Consultant for Independent Brands
Nicola Smith is an experienced Ecommerce Growth Specialist, Partner, and Consultant helping independent brands increase sales, profit, and repeat customers. With over 20 years’ experience, she offers strategic ecommerce audits, growth consultancy, and training programmes, including The Make More® Club and Ecommerce Advantage™. Nicola focuses on improving traffic, conversion rates, and customer lifetime value - creating profitable, sustainable growth for online shops in the UK and beyond.
Helping Independent Brands Sell More Products Online
Helping independent ecommerce brands grow sales and profit using a mix of data analysis, proven growth strategies, and deep insight into customer buying behaviour. From strategic audits to hands-on consultancy, I uncover hidden opportunities and give you clear, actionable steps to sell more products, more often, and do it profitably.
I help independent brands increase their sales, profit, and customer base through tailored strategies, data analysis, and proven conversion optimisation techniques.
Do you work with all types of product-based businesses?
Yes. I work with independent ecommerce brands of all sizes, across sectors including fashion, homeware, beauty, and specialist niches.
How is your Ecommerce Audit different from automated tools?
My Ecommerce Audit (Comprehensive) is a deep, hands-on review of your website, customer journey, and sales performance — plus a detailed look at your competitors’ strengths and weaknesses, so you can stand out. You’ll get actionable strategies focused on conversion optimisation, built on data, buyer behaviour insights, and years of industry experience — all while preserving the elements that make your business unique.
Can you help if I’m already making sales?
Absolutely. Many of my clients are established brands looking to scale, refine their strategy, and improve profit margins.
Do you offer training as well as consultancy?
Yes. I run ecommerce training and courses, including The Ecommerce Advantage™ programme, to help business owners build long-term growth skills.
