SetpointHQ

SetpointHQ is a UK recruitment marketing business, founded in 2026 by Andy Pirie and based in Suffolk. It brings 20 years of recruitment marketing expertise to employers and recruitment agencies that want to attract more candidates and stay visible in AI-powered search. Andy is a recruitment marketer, with a background spanning employer brand, candidate attraction and performance marketing for talent. That work has grown job applications by 107% and cut time-to-hire by more than half for a national healthcare provider. SetpointHQ puts the same thinking into tools and services that teams can use day to day. The business is organised around Studio, Services and Pro. Studio is a self-serve toolkit that turns a single job into a full hiring playbook, covering job spec, candidate persona, adverts, sourcing, screening, candidate packs and interview kits. Services is hands-on recruitment marketing consulting, from an initial audit through build, manage and capability work. Pro tracks how visible an employer brand is to AI assistants and search, scored against a cohort of UK employer brands and published as The SetpointHQ Index. Whether you are an in-house talent team or a recruitment agency, SetpointHQ helps you market roles better and measure how your employer brand shows up. Find out more at setpointhq.com or contact support@setpointhq.com.