Category Management
We have extensive experience working with leading private label companies and major food retailers in the food and drink arena. We have recently undertaken category management projects within various chilled and ambient food categories which combines desk research & new research combining online and traditional research and ethnographic studies to highlight how consumers shop the category and the need states that drive purchase. We have been able to make recommendations on merchandisng, pack design and product development. We have worked on projects on chilled ready meals, sandwiches, sushi, global food, party food, sauces, meal solutions,raw protein, cakes and desserts & soft drinks.