Inbound Digital Marketing initially formed as The SME Marketing Company in January 2010. In August 2012 the company rebranded to Inbound Digital Marketing and began to provide a full inbound marketing service. The company deals with clients on a month by month basis and without contracts. Each campaign combines a mixture of various inbound marketing channels - channels which do not interrupt the user but allow them to find and engage with the brand. This approach to online marketing is long term and develops the brand not only in the eyes of a user, but in the eyes of Google and other search engines as well.