Ethnic Marketing - Market Research - PR & Field Marketing - Advertising & Promotions - and MUCH moreHot Marketing is a full service agency specialising in reaching the UK's lucrative ethnic minority audiences. There is now an enormous diversity of cultures in the UK and ethnicminorities are the fastest growing sector, in 15 years time they areprojected to represent up to 50% of the urban population and are setout in key conurbations which means that you can target thesegroups by area making it very cost effective.Ethnic minority shopping habits are constantly evolving.Mintel reports that ethnic minorities shows that they are anacquisitive, value seeking niche market that shouldn't be ignored.Hot marketing has helped other big brands to this end: Marks and Spencer, ASDA, HSBC,Tilda, BBC Haymarket Exhibitions, Elephant Atta, Morrisons and Gerber to name just a few.