Building a Global Brand - Certification International
With offices around the world, Certification International is a global business but lacked a global brand. Following extensive brainstorming, discovery and research our team established a new, focused set of messages, perfect for a business looking to expand further during the coming decade. Establishment of Certification International's new brand included a focus on the visual elements, such as logos, adverts and collateral at well as dissemination of core messages across more than twenty offices and several hundred staff. As an ongoing project the final results have yet to be seen but initial reactions are extremely positive and additional plans are already in place to ensure longevity and absorption of Certification International's brand and message. guidlines"I can't deny it, our industry is not the most sexy. But this could start to change... Soaring Worldwide are like a breath of fresh air. They have opened our minds to new ideas and allowed us to look at the business from a different perspective. Our language is changing, our look is changing, our attitude is changing. The process has yet to be completed but the development of the communications strategy and messages really are allowing us to go beyond the standard." John Pymer, director, Certification International, Swindon