ZiP
ZiP Newsquest Direct are delighted to introduce Zoom in Precision - ZiP - a targeting tool that is up to 10-times more powerful than conventional postcode sector targeting. Using our zoominology technology we are able to identify and profile clusters of approximately 150 to 200 households within a postcode sector. What's more, it's available across the entire Newsquest distribution network. ZiP is a brilliant way to make your door drops more effective and lower your costs, because it allows you to: Target real prospects Minimise wastage Minimise print and distribution costs Maximise return on investment (ROI) Improve your carbon footprint