We lease space in a high foot traffic location, do the necessary renovation, set up the store, put in the equipment and all of the products, and then if you are selected, we let you run it and profit from it absolutely FREE! It's so much smarter and safer than buying a franchise because while leveraging on a successful system is the same in either model, the company store is risk free and allows you to enjoy multiple streams of income of profit that will continue to come in, even after you walk away!