Having started working in finance 20 years ago whilst in London, Ed brought his very own style of approachable, no nonsense finance-speak to The Midlands in 1997.Since then he has worked for, amongst others, The Birmingham Hippodrome, Coventry University Students Union, and Garden Organic. Ed set up Your Financial Business Support having seen how many businesses need support to understand the basics of managing cashflow and budgeting. Ed's aim is to work with each client individually to ensure a clear understanding of what they are trying to achieve, and then ensure they have the best financial plan to support their goal. As the credit crunch bites and fears of a recession grow, Ed believes that now, more than ever, businesses need sound financial support. Your Financial Business Support enables business owners (large and small) to concentrate on running their business while Ed takes care of the finances. Ed believes that owners and managers tend to have huge passion for their business, but not for their finances. Ed has had a passion for using finance to help organisations become more successful for many years now. Rather than work for just one employer, becoming self employed means that Ed can share his expertise with a number of businesses.Ed realised that many organisations struggle to reconcile their passion for the business with the need to have a sustainable financial plan. He aims to show that finance is not scary subject, and that by understanding and implementing some basic principles, business can become a lot easier and more profitable.In particular, Ed works with businesses with turnovers between £100k and £1M, where there may be a bookkeeper and an accountant, but little in between. Filling that gap is crucial to the financial success of every business.