Life Fitness UK is a part of Life Fitness, a global leader in the commercial fitness industry. The company was established over 40 years ago after creating the world's first electronic fitness equipment, the LifeCycle Exercise Bike. Offering a long-standing commitment to thoughtful product development has resulted in Life Fitness becoming the global leader in the commercial fitness industry with over 400 different products delivered to thousands of commercial and home fitness customers across the world. Products range from Hammer Strength the number one brand of plate-loaded strength equipment in the world to HD Elite a durable rack line built for ultimate customization and extreme training conditions.