Search Engine Optimisation SEO
Search engine optimisation (SEO) is the term used to describe techniques used to enhance the findability of a website for specific search terms. Ethical (or White Hat) search engine optimisation can take up to 3 months before it is effective and is an ongoing process.Done correctly, it is one of the most effective forms of marketing since it enables you to target potential customers at the time they are looking for the products or services you offer.