fundsdirect was founded in 1982, and launched the first online fund supermarket in December 1999. Since that time, we have built a reputation as a leading UK fund supermarket with the aim of offering every investor the opportunity to purchase funds at significantly discounted costs.We offer a staggering 1,900 funds within our supermarket from over100 individual fund managers. Our unique shopping cart facility caters for everyone, providing you with the ability to purchase both securely online, by debit card, or offline, with a printable application. No matter how you decide to invest, you will always benefit from the same market leading terms.