CONTENT WRITING
To communicate successfully with target audiences, businesses need to provide high quality content that is relevant, accessible and skillfully optimised for search engines. Content writing plays the lead role in the creation of material that businesses use to engage, whether used in a blog, a web article, an email newsletter, a pithy tweet, an image caption or a video script. Critical questions to be asked with content writing are: Who is being targeted by the content of your website/online communication? What would your targets and their influencers think is great content? Is the proposed content likely to be shared, re-tweeted, gather followers and encourage comments?