Touch Local Appoints I Spy Search
TouchLocal appoints I Spy Search Platform: Internet | Author: Will Cooper | Source: nma.co.uk | Published: 22.07.08 Email article | Printer Friendly | Comment on this articlemore News TouchLocal, the online business directory and social network, has signed a search marketing deal to provide its larger clients with paid search management. The company has appointed I Spy Search to run its own paid search campaigns, but part of the deal will see the SEM also run campaigns for larger clients within the TouchLocal directory. Phil Geraghty, product director at TouchLocal, said the offering was a natural extension from the current services provided to... Article continues below ... its clients. "We have an in-house SEO team which works for TouchLocal as well as some of the companies within the listings," he said. "Bringing in I Spy to provide paid search adds extra value to businesses that might not necessarily be able to run strong paid campaigns." Earlier this year TouchLocal appointed Steel to manage its eCRM account (NMA 23.01.08).