Engage2Change Director Richard May, who presented Fitter for Health™ at the conference, said that the campaign was firmly rooted in social marketing principles which could not only change behaviour for the good of NHS staff, it could also reduce absenteeism, increase efficiency and produce significant cost savings for the health service as a whole Our Time4Families campaign has been shortlisted for Best Social Marketing Campaign in the Association of Healthcare Communications and Marketing's 2010 Communicating Healthcare Awards To read about our innovative campaign response to the launched on July 13 by Dr Steve Boorman, NHS Workforce Health and Wellbeing Lead Reviewer, on behalf of NHS Chief Executive Sir David Nicholson