CCFC Asia is currently focused on the Punjab in India, working with YFC on various projects Formed in 2011, CCFC Asia is an initative from Coventry City Football Club to create a community brand, developing links with Asian people in and around Coventry and within Asia Spearheaded by local businessmen and CCFC associate directors Alan Malik and Jas Sandhu, CCFC Asia has sparked a significant amount of interest All the proceeds raised go to CCFC Asia, helping us improve grassroots football both here and in Asia (YFC in India at present) Without sponsorship CCFC Asia can not reach its goal of working with a variety of countries within Asia