Having worked in the retail trade for a number of years Fiona decided to open Dotty Dot at the end of 2006. From the outset she wanted to break away from the uniformity of the High Street by bringing a new concept in retailing to children (and their parents!) selling fun, original and contemporary design items, to suit every pocket and mood, in a bright and welcoming setting. Dotty Dot stocks a selection of inspiring, imaginitive and design led products that will become heirlooms in an all too disposable world, sourced from small independent manufacturers from around the world.