De Beers diamonds had been set, anonymously, into the creations of master jewellers around the world; now the finest natural diamonds, both rough and polished, have a home of their own. Fusing the essential timelessness of the diamond with dynamic, contemporary yet classic designs, we are the leaders in diamond jewellery innovation in both artistry and craftsmanship. De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods company, and De Beers SA, the world's premier diamond mining and marketing company.