"A lovingly edited collection of children's clothing and products for under 7's, sourced locally and from around the world focusing on original style and great design. Inspiration comes from Scandinavian design, laid back beach holidays and street culture. Hip Little People bring something fresh and stylish to your kids wardrobes. Each season's stock will bring good quality and ethically produced clothes that allow kids to be kids without sacrificing style (or taste). From design-led, creative and imaginative clothes and toys that you and your children will love, to stylish decor that can grow with your children and are equally at home in a nursery or living room."