UKCPA currently has 18 specialist groups who deliver Masterclasses and conference worksessions and are involved in many other professional activities The UKCPA actively develops clinical pharmacy practice as well as developing individual practitioners, and we are frequently at the forefront of initiatives such as establishing professional curricula, developing professional recognition processes, and developing professional tools and frameworks for practitioners The UKCPA promotes expert practice in medicines management for the benefit of patients, the public and members by establishing standards, workforce development and advancing innovation in all health care settings Communication is inextricably linked with marketing and promotion, but it is also essential to maintain links with our existing members so that you know what the Association is doing and where your membership fee is going Working in partnership to improve our effectiveness as an organisation will provide our members with better value for money