1 London Road
, SK17 9PA
Buxton
, Derbyshire
Business profile
Marketing is instrumental to business success but if you ask 100 business owners what they think marketing is you'll probably get 100 different answers. To many, marketing is seen as a time consuming and expensive activity, not worth pursuing unless orders are down. The trouble is companies might start to experience 'feast and famine' which is so common in smaller companies and not conducive to a sustainable business. Marketing is not something you start and then stop when the orders pick up again. Instead, a well planned marketing strategy should be integrated into the business plan and part of the whole make-up of the company.