SIS appoints JJ to build its broadcast services brand
JJ has been appointed by Satellite Information Services Ltd. (SIS) to develop its brand and identity following a competitive pitch. SIS is a world leader in the television broadcasting industry, producing and broadcasting thousands of hours of live programming. JJ will undertake an integrated marketing campaign, incorporating brand development, digital, creative and public relations, to raise the company's profile as a major player in the UK and international broadcast services market. James Goddard, Chairman at JJ, commented: "This is a fantastic win for JJ that will enable us to make full use of our strengths across the complete marketing spectrum." SIS is the foremost supplier of television programming and data services to the UK and Irish betting industry, providing bookmakers with live racecourse coverage and data. Following its recent acquisition of the BBC Outside Broadcasts division, the company wants to unify and build its television broadcast services brand. It now has the largest satellite uplink fleet in Europe and the largest outside broadcast operation in the UK, undertaking major contracts with Sky, the BBC, ITV, ITN, Channel Five and Setanta Sports. Donna Palumbo, Sales and Marketing Manager at SIS, added: "We're very pleased to be working with JJ. We feel their ability to plan and implement a full marketing campaign will best enable us to develop and establish our brand within the broadcast sector."