Thirsty for Knowledge?
The British Soft Drinks Association has published the Liquids Mean Life: Enterprise Challenge pack – delivering Enterprise Education for Key Stages 3 and 4. This new and interactive free resource delivers a day of Enterprise Education activities and enables students to work together to devise a new soft drink. During the day, students will learn about the production and packaging of the product, decide on its cost and then devise a marketing campaign to sell the finished product.Pupils will also have the opportunity to explore and discuss issues such as: Corporate Social Responsibility (CSR); sustainability; the environment; health and wellbeing; choice and convenience, and health and safety. This activity can be for classes or whole year groups and whilst designed as a collapsed timetable day, the resource pack can also be used to form a scheme of work over a series of lessons. Throughout the tasks set, students will learn about the processes involved in producing a soft drink, appreciate the need for teamwork and compromise, and discover some of the careers available in the food and drinks sector. To undertake the activities, students will be given roles that exist within the soft drinks industry such as sales and marketing, suppliers of raw materials, production, buyers and technologists. Commenting on the launch of this free resource, Jill Ardagh, Director General of the British Soft Drinks Association said, “Providing students with an understanding of the business world and how it operates is invaluable. This resource enables students to gain this knowledge by developing a product they are already familiar with and getting to grips with the skills involved in producing and marketing something that is consumed and enjoyed across the globe.” “The resource pack has already been pre-ordered by 400 teachers, and we hope it will help them deliver an innovative and interactive day of Enterprise Education.” One teacher who had an opportunity to trial the pack, Sue Halifax, the WRL coordinator at Cottenham Village College said: “this has all the ingredients for an interesting enterprise day and we are looking forward to using it in the future.” To receive a free copy of the Liquids Mean Life: Enterprise Challenge pack, please visit: www.liquidsmeanlife.org.uk. -Ends- For further information please contact: Liz Bastone Media Manager Tel: 0207 400 3713 / 07872 379878 Email: lbastone@britishsoftdrinks.com Website: www.britishsoftdrinks.comNotes to Editors 1. The British Soft Drinks Association represents the interests of producers and manufacturers of soft drinks including carbonated drinks, still and dilutable drinks, fruit juices and bottled water. BSDA members are responsible for the vast majority of products on the British soft drinks market. 2. The Liquids Means Life: Enterprise Challenge has been written and developed by practising teachers and designed for Key Stages 3 and 4. The resource pack (presented on CD-Rom) includes: Comprehensive teachers’ notes; background resources; role cards and PowerPoint presentations to support the activities. Extension activities are also provided so that the pack can form the basis of a work-related learning scheme. 3. The Liquids Mean Life: Enterprise Challenge is an extension of the original BSDA Liquids Mean Life resource pack designed to meet National Curriculum requirements of Key Stages 12 (4 to 11 years) and Key Stages 34 (11 to 16 years). For more information about all free education resources provided by BSDA visit www.liquidsmeanlife.org.uk. 4. BSDA’s education programmes are intended to promote the understanding of the importance of a balanced diet, an active lifestyle and adequate fluid intake in maintaining good health, and to promote the soft drinks industry as a manufacturing industry. The programmes have no commercial function and mention no companies or brands.